How do you write what people actually want to read?
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Honestly, I have no idea what people like to read. Sometimes I wonder if people really want to read anything at all.
I write what I think I should write about, what others should know about because it’s funny, or serious, or simply interesting to find out. I write stuff that would have fascinated me, if I were the reader. Most of all, I write what appears as a seed in my head and asks to be watered and looked after. I nurture the seed and voilà, it has grown to be an article sometime later. So, it’s entirely instinct-based.
I hope I don’t sound cocky. I really do wish I knew more about what ‘people actually want to read’. I’d try to incorporate more of that into my writing!